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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Mobile Business
10
Mobile business
10
Consumer behaviour
6
Konsumentenverhalten
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Kundenbindungsprogramm
5
Loyalty program
5
USA
4
United States
4
Innovation adoption
3
Innovationsakzeptanz
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Mobilkommunikation
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Online-Handel
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Banerjee, Syagnik
2
Ha, Young
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Im, Hyunjoo
2
Yancey, Scott
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Bacile, Todd J.
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Banerjee, Sy
1
Chiu, Hung-Chang
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Dholakia, Ruby R.
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Goldsmith, Ronald E.
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Hsieh, Yi-Ching
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Jhu, Shu-Jie
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Kim, Jung-Hwan
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Kim, Minjeong
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McDowell, Danielle
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Moorthi, Y. L. R.
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Park, Minjung
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Poddar, Amit
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Rodriguez, Michael
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Roy, Subhadip
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Tang, Yun-Chia
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Trainor, Kevin
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Yin, Chin-Ching
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Yoo, Jungmin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
50
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of business research : JBR
19
Information systems and e-business management : ISeB
18
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Information systems research : ISR
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
E-Commerce Operations Management(2nd Edition )
12
Electronic commerce research
12
Electronic commerce research and applications
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of technology marketing : IJTMkt
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
Handbook of research on mobile marketing management
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Find me here : share store information through check-in
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
Saved in:
3
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
4
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
5
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
6
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
7
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
8
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
9
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
10
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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