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Handbook of research on mobile marketing management
Electronic markets : the international journal on networked business
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
18
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
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1
The emergence of native multi-sided platforms and their influence on incumbents
Hein, Andreas
;
Schreieck, Maximilian
;
Wiesche, Manuel
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10012139637
Saved in:
2
On the relationship between print and mobile channels for newspapers
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : the international journal on …
28
(
2018
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
Saved in:
3
Complancency, capabilities, and institutional pressure : understanding financial institutions' participation in the nascent mobile payments ecosystem
Du, Kui
- In:
Electronic markets : the international journal on …
28
(
2018
)
3
,
pp. 307-319
Persistent link: https://www.econbiz.de/10011914534
Saved in:
4
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigatio...
Furner, Christopher P.
;
Zinko, Robert A.
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
Saved in:
5
Electronic mobility market platforms : a review of the current state and applications of business analytics
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10011751445
Saved in:
6
Can privacy concerns for insurance of connected cars be compensated?
Derikx, Sebastian
;
Reuver, Mark de
;
Kroesen, Maarten
- In:
Electronic markets : the international journal on …
26
(
2016
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011666582
Saved in:
7
Structural analysis of value creation in software service platforms
Haile, Netsanet
;
Altmann, Jörn
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10011666714
Saved in:
8
Factors propelling the adoption of m-learning among students in higher education
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Soto-Acosta, Pedro
- In:
Electronic markets : the international journal on …
26
(
2016
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011666878
Saved in:
9
Designing for mobile value co-creation : the case of travel counselling
Schmidt-Rauch, Susanne
;
Schwabe, Gerhard
- In:
Electronic markets : the international journal on …
24
(
2014
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10010337648
Saved in:
10
An examination of the determinants of service quality in the Chinese express industry
Zhuo, Jun
;
Wei, June
;
Liu, Lai C.
;
Koong, Kai S.
;
Miao, …
- In:
Electronic markets : the international journal on …
23
(
2013
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009750446
Saved in:
11
The dark side of elderly acceptance of preventive mobile health servcies in China
Guo, Xitong
;
Sun, Yongqiang
;
Wang, Nan
;
Peng, Zeyu
; …
- In:
Electronic markets : the international journal on …
23
(
2013
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009716737
Saved in:
12
Role of user a priori attitude in the acceptance of mobile health : an empirical investigation
Cocosila, Mihail
- In:
Electronic markets : the international journal on …
23
(
2013
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10009716741
Saved in:
13
Integrated location aware medical care services
Saravanan, A.
;
Balasundaram, S. R.
- In:
Electronic markets : the international journal on …
23
(
2013
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009716743
Saved in:
14
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
15
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
16
Mobile banking : insights on its increasing relevance and most common drivers of adoption
Ha, Kyung-hun
;
Canedoli, Andrea
;
Baur, Aaron W.
;
Bick, …
- In:
Electronic markets : the international journal on …
22
(
2012
)
4
,
pp. 217-227
Persistent link: https://www.econbiz.de/10009680783
Saved in:
17
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
18
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
19
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
20
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
21
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
22
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
23
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
24
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
25
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
26
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
27
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
28
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
29
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
30
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
31
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
32
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
33
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 417-436)
.
2010
Persistent link: https://www.econbiz.de/10003919395
Saved in:
34
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
35
Adoption of mobile ICT for health promotion : an empirical investigation
Cocosila, Mihail
;
Archer, Norman P.
- In:
Electronic markets : the international journal on …
20
(
2010
)
3/4
,
pp. 241-250
Persistent link: https://www.econbiz.de/10008759987
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