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Mobile communications
35
Mobilkommunikation
35
Consumer behaviour
15
Konsumentenverhalten
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Innovation adoption
8
Innovation diffusion
8
Innovationsakzeptanz
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Innovationsdiffusion
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Mobile Business
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Mobile Marketing
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Mobile marketing
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Fife, Elizabeth
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Handbook of research on mobile marketing management
International journal of electronic business
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
18
Electronic markets : the international journal on networked business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
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1
Examining factors affecting mobile commerce adoption of Chinese consumers
Ng, Mark
- In:
International journal of electronic business
13
(
2016/2017
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10011776949
Saved in:
2
A consumption theory and task-fitness perspective of wireless internet adoption for mobile commerce
Ahluwalia, Punit
;
Gimpel, Gregory
;
Varshney, Upkar
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 46-69
Persistent link: https://www.econbiz.de/10011458058
Saved in:
3
An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
Saved in:
4
User satisfaction and effectiveness of mobile phone music services
Byun, Dae-ho
;
Finnie, Gavin
- In:
International journal of electronic business
10
(
2012
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10009658701
Saved in:
5
Mobile data services in Finland : usage of networks, devices, applications and content
Smura, Timo
;
Kivi, Antero
;
Toyli, Juuso
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10009260816
Saved in:
6
Balancing privacy concerns in the adoption of location-based services : an empirical analysis
Gupta, Sumeet
;
Xu, Heng
;
Zhang, Xialong
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10009260817
Saved in:
7
Diffusion of innovation : analysis of internet cellular phone adoption by users in Jordan
Khasawneh, Ahmad
;
Regan, Brian
;
Gillard, Patricia
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 106-117
Persistent link: https://www.econbiz.de/10009260818
Saved in:
8
The pervasiveness of mobile data services : do usage and attitudinal divides exist in Asia and North America?
Stephanie, Lena
;
Tan, Margaret
;
Morales-Arroyo, Miguel
; …
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 63-105
Persistent link: https://www.econbiz.de/10009260820
Saved in:
9
A study of the loyalty-building process for mobile data service usage in Korea
Kim, Chung Koo
;
Fife, Elizabeth
;
Jun, Mina
;
Soh, Lejun …
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 44-62
Persistent link: https://www.econbiz.de/10009260824
Saved in:
10
Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key
;
Goeke, Laura
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
Saved in:
11
Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura
;
Vladar, Andrea
;
Pereira, Francis
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
Saved in:
12
Special issue: Mobile data services on a global consumer perspective
Fife, Elizabeth
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260828
Saved in:
13
Towards automotive service engineering : a design framework and a process model for developing mobile services in automobiles
Hoffmann, Holger
;
Leimeister, Jan Marco
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 320-349
Persistent link: https://www.econbiz.de/10009405060
Saved in:
14
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
15
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
16
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
17
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
18
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
19
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
20
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
21
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
22
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
23
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
24
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
25
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
26
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
27
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
28
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
29
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
30
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 417-436)
.
2010
Persistent link: https://www.econbiz.de/10003919395
Saved in:
31
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
32
Modelling mobile technology growth using diffusion models and neural networks
Mukhopadhyay, Somnath
;
Bagchi, Kallol
;
Udo, Godwin J.
- In:
International journal of electronic business
7
(
2009
)
6
,
pp. 553-580
Persistent link: https://www.econbiz.de/10003916784
Saved in:
33
Adopting mobile internet : a demographic and usage perspective
Jiang, Pingjun
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 232-260
Persistent link: https://www.econbiz.de/10003771638
Saved in:
34
Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen
;
Li, Zhang G.
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
Saved in:
35
Development of the mobile communications service market : Korean experience
Lee, Sang M.
;
Choi, Jeongil
;
Ahn, Sang H.
- In:
International journal of electronic business
5
(
2007
)
5
,
pp. 533-547
Persistent link: https://www.econbiz.de/10003587012
Saved in:
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