//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on mobile marketing management"
~subject:"Internet marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobilfunkdienste"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Mobile communications
110
Mobilkommunikation
110
Mobile phone
27
Mobiltelefon
27
Consumer behaviour
21
Konsumentenverhalten
21
Innovation diffusion
20
Innovationsdiffusion
20
Mobile Business
19
Mobile business
19
Innovation adoption
18
Innovationsakzeptanz
18
Electronic money
14
Elektronisches Geld
14
Innovation
14
Mobile Marketing
10
Mobile marketing
10
Technischer Fortschritt
10
Technological change
10
Mobile Anwendung
9
Mobile application
9
South Korea
9
Südkorea
9
Financial inclusion
7
Finanzielle Inklusion
7
Online-Marketing
7
Mobile money
6
USA
6
United States
6
Electronic Banking
5
Electronic banking
5
Financial services
5
Finanzdienstleistung
5
Information technology
5
Informationstechnik
5
Innovation management
5
Innovationsmanagement
5
Marketing management
5
Marketingmanagement
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
3
Book section
3
Language
All
English
7
Author
All
Bautista, John Robert
1
Dwivedi, Yogesh Kumar
1
Goh, Dion Hoe-Lian
1
Heinemann, Andreas
1
Herrero, Juan
1
Kim, Ki Youn
1
Lee, Bong Gyou
1
Lin, Trisha T. C.
1
Mannix, Richard
1
Ooi, Keng-Boon
1
Paragas, Fernando
1
Rodríguez, Francisco J.
1
Sirkeci, Ibrahim
1
Straub, Tobias
1
Tan, Garry Wei-Han
1
Urueña, Alberto
1
Vatanparast, Ramin
1
Wang, Guoqiang
1
Yuan, Yunpeng
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Technological forecasting & social change : an international journal
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Use of smartphone apps for mobile communication and social digital pressure : A longitudinal panel study
Herrero, Juan
;
Rodríguez, Francisco J.
;
Urueña, Alberto
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266447
Saved in:
2
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
3
Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
4
Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
5
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
6
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
7
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->