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type_genre:"Aufsatz im Buch"
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable Luxury : An International Perspective
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
New luxury management : creating and managing sustainable value across the organization
2
Process innovation in the global fashion industry
2
Referate der 7. Arbeitstagung für Textil-Marktforschung und Absatzplanung
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1
Fast fashion's fate : artificial intelligence, sustainability, and the apparel industry
Kaplan, Andreas M.
- In:
Artificial Intelligence for Sustainability : …
,
(pp. 13-30)
.
2024
Persistent link: https://www.econbiz.de/10014469254
Saved in:
2
Exploring the impact of influencer marketing on ethical discussions : a business model innovation for fashion and beauty startups
Thiebaut, Renata
;
Sethy, Anum Qaisar
- In:
Fostering global entrepreneurship through business …
,
(pp. 59-100)
.
2024
Persistent link: https://www.econbiz.de/10014470470
Saved in:
3
The Italian fashion industry and its quest for the green transition
Vecchi, Alessandra
;
Colucci, Mariachiara
- In:
Sustainability in Business Management
,
(pp. 39-68)
.
2023
Persistent link: https://www.econbiz.de/10014337995
Saved in:
4
The impact of digitalization on the fashion industry in the context of sustainability
Arda, Cansel
;
Dede, Merve Ahter
;
Varinlioğlu, Selin Karaca
- In:
Sustainability in Business Management
,
(pp. 69-89)
.
2023
Persistent link: https://www.econbiz.de/10014337997
Saved in:
5
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
6
Walking or talking, that is the question in the Italian fashion industry
Colapinto, Cinzia
;
Breschi, Virginia
;
Genovese, Marina
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 432-443)
.
2023
Persistent link: https://www.econbiz.de/10014414285
Saved in:
7
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
8
Simple Kaur : the growth of start-ups through the adoption of sustainable fashion, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
Saved in:
9
Green is in fashion : eco-design and circular economy strategies in the fashion industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
Saved in:
10
Sustainable business models in fashion industry : an Argentine social enterprise fostering an inclusive and regenerative value chain
Figueroa, María Fernanda
;
Marina, Adriana
;
Benites …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 65-81)
.
2023
Persistent link: https://www.econbiz.de/10014320632
Saved in:
11
Industry 5.0 and environmental, social, and governance initiatives in supply chain sustainability : a study of the European fast fashion industry
Sekaran, Anguselvam
;
Dadwal, Sumesh Singh
;
Ali, Adbul
- In:
Opportunities and challenges of business 5.0 in …
,
(pp. 151-171)
.
2023
Persistent link: https://www.econbiz.de/10014282400
Saved in:
12
Effective judgmental forecasting in the context of fashion products (reprint)
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Judgment in Predictive Analytics
,
(pp. 85-114)
.
2023
Persistent link: https://www.econbiz.de/10014301349
Saved in:
13
The state of fashion retailing post-pandemic : trends, challenges and innovations
Wanick, Vanissa
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10013542043
Saved in:
14
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
15
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
16
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
17
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
18
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
19
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
20
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
21
Fashion weeks and customer experiences in emerging markets
Jacob, Ruth
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 47-75)
.
2023
Persistent link: https://www.econbiz.de/10013543052
Saved in:
22
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
23
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
24
Sustainability and the supply chain
Mackie, Linda
;
Campbell, Deborah
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 163-220)
.
2023
Persistent link: https://www.econbiz.de/10013543227
Saved in:
25
Sustainable fashion in Ghana : an exploratory study of fashion designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
Saved in:
26
Sustainable fashion : the case of a Mexican BCorp
Camacho, Gloria
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 237-263)
.
2023
Persistent link: https://www.econbiz.de/10013543248
Saved in:
27
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
28
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
29
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
30
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
31
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
32
Afloat in a changing COVID-19 world : the rise of artisanal fashion in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
33
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
34
South Africa : a snapshot of contemporary fashion retail
Nimo, Ken Kweku
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 189-212)
.
2023
Persistent link: https://www.econbiz.de/10013543396
Saved in:
35
The rise of female empowerment in Egypt : the fashion psychology behind their attire and armour
Nessim, Yasmina
;
Bardey, Aurore
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 213-240)
.
2023
Persistent link: https://www.econbiz.de/10013543398
Saved in:
36
Fashion analytics in Africa and Middle East : strategies, tools, and insights for fashion brands
Griffin, Coy
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 241-268)
.
2023
Persistent link: https://www.econbiz.de/10013543400
Saved in:
37
South American, Asian and African perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
38
Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
39
Determinants of purchase intention for sustainable fashion : conceptual model
Morais, Cláudia Filipa Silva
;
Pires, Paulo Botelho
; …
- In:
Promoting organizational performance through 5G and …
,
(pp. 75-95)
.
2023
Persistent link: https://www.econbiz.de/10013475274
Saved in:
40
The concept of sustainability supported by green marketing in digital communication applied to textile fashion
Duarte Santos, José
;
Pereira, Inês Veiga
;
Passos, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 96-121)
.
2023
Persistent link: https://www.econbiz.de/10013475275
Saved in:
41
Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
Saved in:
42
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
43
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
44
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
45
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
46
How luxury fashion brands contribute efficiently to sustainable development
Lopez, Belen
;
Rangel, Celia
- In:
Future advancements for CSR and the sustainable …
,
(pp. 139-161)
.
2022
Persistent link: https://www.econbiz.de/10012648034
Saved in:
47
Raising awareness of responsible consumption through fashion rentals and frugal intentions
Vinusowndarya, S.
;
Anuradha, A.
- In:
Handbook of research on changing dynamics in …
,
(pp. 303-326)
.
2022
Persistent link: https://www.econbiz.de/10013161861
Saved in:
48
COVID-19 and performance of cosmetics companies
Malhotra, Rashmi
;
Malhotra, Davinder Kumar
;
Bennur, Shubha
- In:
Applications of management science : Vol. 21
,
(pp. 27-38)
.
2022
Persistent link: https://www.econbiz.de/10013433358
Saved in:
49
Cool branding for Indian sustainable fashion brands
Kaur, Jasmeet
;
Gursimranjit Singh
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 115-142)
.
2022
Persistent link: https://www.econbiz.de/10013463333
Saved in:
50
Fashion accessory brand development via upcycling of throwaway clothes : the case of Chapputz
Ozturkcan, Selcen
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 563-574)
.
2022
Persistent link: https://www.econbiz.de/10013463845
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