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subject:"Marketingmanagement"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
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Marketingmanagement
International marketing
32
Internationales Marketing
32
Marketing management
11
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
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Emerging economies
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4
Beziehungsmarketing
3
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Export
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Globalisierung
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Internet marketing
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KMU
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Relationship marketing
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internal marketing
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Asaad, Yousra
1
Asamoah, Emmanuel
1
Balmer, John M. T.
1
Brouthers, Lance Eliot
1
Buccieri, Dominic
1
Cohen, Geraldine
1
Grace, Debra
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Gross, Andrew C.
1
Gyepi-Garbrah, Theophilus Francis
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Modi, Pratik
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Sok, Phyra
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1
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Journal of strategic marketing
Marketing intelligence & planning
International marketing review
25
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
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ECONIS (ZBW)
11
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
6
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
7
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
9
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
10
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
11
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Saved in:
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