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Journal of marketing theory and practice
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
12
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12
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1
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
2
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
3
User-generated content as word-of-mouth
Ramirez, Edward
;
Gau, Roland
;
Hadjimarcou, John
;
Xu, …
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
Saved in:
4
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
5
From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko
;
Saarijärvi, Hannu
;
Spence, Mark T.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Saved in:
6
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
7
Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
Saved in:
8
Delight and outrage in the performing arts : a critical incidence analysis
Swanson, Scott R.
;
Davis, J. Charlene
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10009619157
Saved in:
9
Customers' relationship with the service firm and its sales personnel : does gender matter?
Cho, Yoon-na
;
Rutherford, Brian N.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 325-336
Persistent link: https://www.econbiz.de/10009243277
Saved in:
10
How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl
;
Cha, Taihoon
;
Aggarwal, Praveen
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009243301
Saved in:
11
Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities
DeCarlo, Thomas E.
;
Laczniak, Russell N.
;
Motley, Carol M.
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003743271
Saved in:
12
Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew
;
Anitsal, M. Meral
;
Anitsal, Ismet
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003745468
Saved in:
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