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subject:"Relationship marketing"
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Relationship marketing
Museum
1,022
Deutschland
104
Konsumentenverhalten
94
Consumer behaviour
93
Kunst
85
Cultural heritage
83
Germany
82
Kulturgüter
82
Arts
77
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63
museum
63
Cultural economics
62
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60
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59
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57
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54
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53
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53
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52
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51
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50
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48
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45
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45
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43
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43
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42
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42
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41
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41
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41
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41
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41
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39
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38
museums
38
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35
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33
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31
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Garrido Samaniego, María José
3
Camarero Izquierdo, Carmen
2
Izzo, Filomena
2
Siu, Noel Yee-Man
2
Solima, Ludovico
2
Amitrano, Cristina Caterina
1
Aurier, Philippe
1
Basile, Gianpaolo
1
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1
Bifulco, Francesco
1
Blasco-López, Ma Francisca
1
Bridaa, Juan Gabriel
1
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1
Camminatiello, Ida
1
Clark, John
1
Conte, Francesca
1
Davis, Ann
1
Derbaix, Maud
1
Dominici, Gandolfo
1
Dong, Ping
1
Enginkaya, Ebru
1
Erdoğan, Hasan Hüseyin
1
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1
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Han, Xiliang
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1
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1
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1
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Lin, Feng
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Maher, Jill K.
1
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1
Mencarelli, Rémi
1
Motley, Darlene Gambill
1
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1
Passebois-Ducros, Juliette
1
Ponsignon, Frédéric
1
Pulh, Mathilde
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
3
International journal of arts management
3
International journal of nonprofit & voluntary sector marketing
2
Tourism management : research, policies, practice
2
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International business and economics research journal
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and small business : IJESB
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Modern economy
1
Museum
1
Public management review
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
27
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27
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27
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1
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
2
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
3
Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project
Izzo, Filomena
;
Camminatiello, Ida
;
Sasso, Pasquale
; …
- In:
Socio-economic planning sciences : the international …
85
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014282344
Saved in:
4
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
5
Reference effects and customer engagement in a museum visit
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Kwan, Ho Yan
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 482-508
Persistent link: https://www.econbiz.de/10013164473
Saved in:
6
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
7
The impact of interactive technologies on the social experience : an empirical study in a cultural tourism context
Ponsignon, Frédéric
;
Derbaix, Maud
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012296728
Saved in:
8
The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe
;
Guintcheva, Guergana
; …
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
Saved in:
9
Relationship marketing in museums : influence of managers and mode of governance
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
Public management review
21
(
2019
)
10
,
pp. 1369-1396
Persistent link: https://www.econbiz.de/10012178870
Saved in:
10
Contemplating museums' service failure : extracting the service quality dimensions of museums from negative on-line reviews
Su, Yaohua
;
Teng, Weichen
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 214-222
Persistent link: https://www.econbiz.de/10011903454
Saved in:
11
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
12
Museum customer experience and virtual reality : H.BOSCH exhibition case study
Izzo, Filomena
- In:
Modern economy
8
(
2017
)
4
,
pp. 531-536
Persistent link: https://www.econbiz.de/10011694568
Saved in:
13
How can European museums reach sustainability?
Recuero Virto, Nuria
;
Blasco-López, Ma Francisca
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
Saved in:
14
Visiting the visitor : an enquiry into the visitor business in museums
Davis, Ann
(
ed.
);
Smeds, Kerstin
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10013446868
Saved in:
15
Web 2.0 : is the museum-visitor relationship being redefined?
Pulh, Mathilde
;
Mencarelli, Rémi
- In:
International journal of arts management
18
(
2015
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10011414778
Saved in:
16
Learning and relationship orientation : an empirical examination in European museums
Garrido Samaniego, María José
;
Camarero Izquierdo, Carmen
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010520424
Saved in:
17
The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
Saved in:
18
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico
- In:
Handbook of research on management of cultural products …
,
(pp. 181-199)
.
2014
Persistent link: https://www.econbiz.de/10010348383
Saved in:
19
Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso
;
Siglioccolo, Mario
;
Tuccillo, Carmela
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 151-179)
.
2014
Persistent link: https://www.econbiz.de/10010348386
Saved in:
20
Perceived quality, visitor satisfaction and conative loyalty in South African heritage museums
Radder, Laetitia
;
Han, Xiliang
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1261-1272
Persistent link: https://www.econbiz.de/10010200665
Saved in:
21
New service bonds and customer value in customer relationship management : the case of museum visitors
Siu, Noel Yee-Man
;
Zhang, Tracy Jun-feng
;
Dong, Ping
; …
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 293-303
Persistent link: https://www.econbiz.de/10009736175
Saved in:
22
Understanding urban tourism attractiveness : the case of the archaeological Ötzi museum in Bolzano
Bridaa, Juan Gabriel
;
Meleddub, Marta
;
Pulinac, Manuela
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
6
,
pp. 730-741
Persistent link: https://www.econbiz.de/10009669633
Saved in:
23
Measuring museum service quality in relationship to visitor membership : the case of a children's museum
Maher, Jill K.
;
Clark, John
;
Motley, Darlene Gambill
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 29-42
Persistent link: https://www.econbiz.de/10008856924
Saved in:
24
How do we keep them coming? : examining museum experiences using a services marketing paradigm
Hume, Margee
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10008988050
Saved in:
25
Incentives, organisational identification, and relationship quality among members of fine arts museums
Camarero, Carmen
;
Garrido Samaniego, María José
- In:
Journal of service management
22
(
2011
)
2
,
pp. 266-287
Persistent link: https://www.econbiz.de/10009155025
Saved in:
26
Museumsmarke und Markenpersönlichkeit : die Konzeption der besucherorientierten Markenpersönlichkeit von Kunstmuseen
Rohde, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003522478
Saved in:
27
Lebensstilorientiertes Kulturmarketing : Besucherorientierung bei Ausstellungen und Museen
Terlutter, Ralf
-
2000
Persistent link: https://www.econbiz.de/10001461293
Saved in:
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