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~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Market share"
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
The journal of product innovation management : an international publication of the Product Development & Management Association
Cases on business and management in the MENA region : new trends and opportunities
1
Journal of marketing
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The dive and disruption of successful current products : measures, global patterns, and predictive model
Fenech, Javier Palacios
;
Tellis, Gerard J.
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10011536440
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2
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
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