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subject:"Personality psychology"
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Search: subject_exact:"Neuro-Marketing"
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Personality psychology
Neuromarketing
423
Consumer behaviour
200
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Neuroscience
111
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111
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68
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Journal of consumer behaviour : an international research review
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Journal of retailing and consumer services
1
Marketing : journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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ECONIS (ZBW)
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1
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
Saved in:
2
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
3
Marken, Menschen und der Medial Prefrontal Cortex : ein Versuch über weiche philosophische Fragen und harte biologische Antworten
Fehse, Kai
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 133-149)
.
2014
Persistent link: https://www.econbiz.de/10010341964
Saved in:
4
Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
Saved in:
5
Neuromarketing : Übersetzung des Limbic-Ansatzes auf das Employer Branding
Häusel, Hans-Georg
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 101-117)
.
2012
Persistent link: https://www.econbiz.de/10009631700
Saved in:
6
Neuroscience in marketing research
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Saved in:
7
A current overview of consumer neuroscience
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
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