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~type_genre:"Non-commercial literature"
~type_genre:"Article in journal"
~subject:"Cognition"
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Search: subject_exact:"Neuromarketing"
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Neuromarketing
190
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72
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39
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Journal of consumer behaviour : an international research review
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1
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
Saved in:
4
Decision-making : from neuroscience to neuroeconomics : an overview
Serra, Daniel
- In:
Theory and decision : an international journal for …
91
(
2021
)
1
,
pp. 1-80
Persistent link: https://www.econbiz.de/10012589741
Saved in:
5
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
-
2017
Persistent link: https://www.econbiz.de/10011634723
Saved in:
6
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
7
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
8
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
9
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
10
Modern transformations of economics : neuroeconmics
Mkrtchyan, Tatevik
- In:
Theory, methodology, practice
12
(
2016
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011675627
Saved in:
11
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
12
Point/counterpoint introdruction : two views of organizational neuroscience
Spector, Paul E.
- In:
Journal of organizational behavior : OB ; the internat. …
35
(
2014
)
7
,
pp. 897
Persistent link: https://www.econbiz.de/10010461466
Saved in:
13
The brain in business : neuromarketing and organisational cognitive neuroscience
Lee, Nick
;
Butler, Michael R. J.
;
Senior, Carl
- In:
Der Markt : international journal of marketing
49
(
2010
)
3/4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10008806470
Saved in:
14
How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke
;
Kenning, Peter
;
Deppe, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
Saved in:
15
Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
Garcia, Justin R.
;
Saad, Gad
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 397-414
Persistent link: https://www.econbiz.de/10003764101
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