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Neuroscience
11
Neurowissenschaften
11
Consumer behaviour
8
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8
consumer neuroscience
5
Advertising effects
4
Neuromarketing
4
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Psychology & marketing
SpringerLink / Bücher
20
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
Biometrics and neuroscience research in business and management : advances and applications
7
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Lecture Notes in Information Systems and Organisation
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
4
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
5
Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran
;
Tan, Wenying
;
Lee, Eun-Ju
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
Saved in:
6
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
7
The searching artificial intelligence : consumers show less aversion to algorithm-recommended search product
Xie, Zhaohan
;
Yu, Yining
;
Zhang, Jing
;
Chen, Mingliang
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1902-1919
Persistent link: https://www.econbiz.de/10013465127
Saved in:
8
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
9
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
10
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
11
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
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