Functional magnetic resonance imaging in consumer research : a review and application
Martin Reimann; Oliver Schilke; Bernd Weber and Carolin Neuhaus; Judith Zaichkowsky
| Year of publication: |
2011
|
|---|---|
| Authors: | Reimann, Martin ; Schilke, Oliver ; Weber, Bernd ; Neuhaus, Carolin ; Zaichkowsky, Judith Lynne |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 6, p. 608-637
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130502