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~person:"Plassmann, Hilke"
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Neuroscience
13
Neurowissenschaften
13
Consumer behaviour
10
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10
Neuroeconomics
6
Neuroökonomie
6
Neuromarketing
5
neuroscience
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consumer neuroscience
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Body weight
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11
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Plassmann, Hilke
Kenning, Peter
16
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Senior, Carl
9
Balthazard, Pierre A.
8
Dimoka, Angelika
8
Reimann, Martin
8
Becker, William J.
7
Ghadiri, Argang
7
Peters, Theo
7
Bagozzi, Richard P.
6
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Häusel, Hans-Georg
6
Lindebaum, Dirk
6
Léger, Pierre-Majorique
6
Smidts, Ale
6
Vom Brocke, Jan
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Cerf, Moran
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
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Faculty & research / Insead : working paper series
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Organizational research methods : ORM
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
13
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
3
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012815635
Saved in:
4
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
6
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
7
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
8
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
Saved in:
9
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
10
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
11
Neuronale Korrelate von nutzenbasierten Entscheidungen
Plassmann, Hilke
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 165-193)
.
2011
Persistent link: https://www.econbiz.de/10008663303
Saved in:
12
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
13
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
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