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~isPartOf:"European journal of marketing : EJM"
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1996-2007
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European journal of marketing : EJM
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
12
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
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SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Handbook of niche marketing : principles and practice
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Harvard-Business-Manager : das Wissen der Besten
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
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Industrial and corporate change
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of evolutionary economics : JEE
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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CESPRI working papers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of automotive technology and management : IJATM
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International journal of leisure and tourism marketing : IJLTM
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International journal of technology, policy and management : IJTPM
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Journal of business research : JBR
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management information systems : mis quarterly
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Marketing intelligence & planning
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
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NET Institute Working Paper
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Standing out from the crowd : niche product choice as a form of conspicuous consumption
Schaefers, Tobias
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1805-1827
Persistent link: https://www.econbiz.de/10010429760
Saved in:
2
Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert
;
Henry, James
;
Cuthert, Ron
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
Saved in:
3
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
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