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~person:"DeSoucey, Michaela"
~person:"Alonso, Abel Duarte"
~person:"Eckert, Jochen"
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Niche marketing strategy
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DeSoucey, Michaela
Alonso, Abel Duarte
Eckert, Jochen
Hammervoll, Trond
8
Toften, Kjell
8
Schäfers, Tobias
6
Neiman, Brent
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Friebe, Holm
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Geels, Frank W.
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Asia Pacific journal of marketing and logistics
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
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European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
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Raising the bar : values-driven niche creation in U.S. bean-to-bar chocolate
Woolley, Jennifer L.
;
Pozner, Jo-Ellen
;
DeSoucey, Michaela
- In:
Strategy Science
7
(
2022
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10013184944
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2
The entrepreneurial role within a global firm operating in a niche market
Alonso, Abel Duarte
- In:
European business review : EBR ; the official journal …
28
(
2016
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10011557485
Saved in:
3
An Analysis of the Importance of the Long Tail in Search Engine Marketing
Skiera, Bernd
-
2014
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the "long tail", defined in this research as the many less popular keywords employed by users to search the...
Persistent link: https://www.econbiz.de/10013049600
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4
Opportunities and challenges in the development of micro-brewing and beer tourism : a preliminay study from Alabama
Alonso, Abel Duarte
- In:
Tourism planning & development
8
(
2011
)
4
,
pp. 415-431
Persistent link: https://www.econbiz.de/10009407594
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5
Drivers of the long tail phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
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6
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
7
Marron growing : a Western Australian rural niche market?
Alonso, Abel Duarte
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 433-446
Persistent link: https://www.econbiz.de/10003883528
Saved in:
8
Long Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
Saved in:
9
Forage for thought : mobilizing codes in the movement for grass-fed meat and dairy products
Weber, Klaus
;
Heinze, Kathryn L.
;
DeSoucey, Michaela
- In:
Administrative science quarterly : ASQ ; dedicated to …
53
(
2008
)
3
,
pp. 529-567
Persistent link: https://www.econbiz.de/10003810200
Saved in:
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