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~isPartOf:"Kompendium Kulturmarketing : Handbuch für Studium und Praxis"
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Nonprofit marketing : sectoral applications
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
34
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
The evolution of nonprofit marketing
14
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Australasian marketing journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
International journal of arts management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing
3
Marketing theory
3
Nonprofit-PR
3
PR-Kampagnen
3
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
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1
Marketing in der Soziokultur
Bock, Stephan
;
Lüddemann, Cornelia
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 375-391)
.
2011
Persistent link: https://www.econbiz.de/10009272555
Saved in:
2
Marketing an Volkshochschulen
Lang, Wilhelm F.
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 359-373)
.
2011
Persistent link: https://www.econbiz.de/10009272556
Saved in:
3
Bibliotheksmarketing
Vogt, Hannelore
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 317-331)
.
2011
Persistent link: https://www.econbiz.de/10009272558
Saved in:
4
Museumsmarketing
Janeke, Kristiane
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 289-315)
.
2011
Persistent link: https://www.econbiz.de/10009272559
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5
Orchestermarketing
Schmidt-Ott, Thomas
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 261-288)
.
2011
Persistent link: https://www.econbiz.de/10009272560
Saved in:
6
Musicalmarketing
Rothaermel, Bettina
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 235-260)
.
2011
Persistent link: https://www.econbiz.de/10009272561
Saved in:
7
Theatermarketing
Hausmann, Andrea
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 217-233)
.
2011
Persistent link: https://www.econbiz.de/10009272562
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8
Audience Development
Mandel, Birgit
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 201-214)
.
2011
Persistent link: https://www.econbiz.de/10009272563
Saved in:
9
Evaluation im Kulturmarketing
Wegner, Nora
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 187-200)
.
2011
Persistent link: https://www.econbiz.de/10009272564
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10
Der strategische Kulturmarketing-Managementprozess
Klein, Armin
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 97-111)
.
2011
Persistent link: https://www.econbiz.de/10009272568
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11
Das Kulturpublikum
Föhl, Patrick S.
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 23-48)
.
2011
Persistent link: https://www.econbiz.de/10009272571
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12
Grundlagen des Kulturmarketing
Klein, Armin
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 7-21)
.
2011
Persistent link: https://www.econbiz.de/10009272572
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13
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
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14
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
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15
Marketing in the public sector : towards a typology of public services
Laing, Angus
-
2008
Persistent link: https://www.econbiz.de/10003717572
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16
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
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17
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
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18
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
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19
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
20
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
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21
The marketing of political candidates
Shama, Avraham
-
2008
Persistent link: https://www.econbiz.de/10003717595
Saved in:
22
Marketing the political product
Reid, David McHardy
-
2008
Persistent link: https://www.econbiz.de/10003717597
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23
Political marketing : structure and process
Butler, Patrick
;
Collins, Neil
-
2008
Persistent link: https://www.econbiz.de/10003717598
Saved in:
24
Political marketing : vive la différence!
Lock, Andrew
;
Harris, Phil
-
2008
Persistent link: https://www.econbiz.de/10003717599
Saved in:
25
Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
-
2008
Persistent link: https://www.econbiz.de/10003717709
Saved in:
26
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
27
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
28
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
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