//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gau, Roland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Numeracy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Analphabetismus
3
Consumer behaviour
3
Illiteracy
3
Konsumentenverhalten
3
Experiment
2
Product information
2
Produktinformation
2
Food packaging
1
India
1
Indien
1
Lebensmittelverpackung
1
Lower class
1
Perception
1
Qualitative Methode
1
Qualitative method
1
Subsistence economy
1
Subsistenzwirtschaft
1
USA
1
United States
1
Unterschicht
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gau, Roland
Baten, Jörg
34
Basu, Kaushik
19
Becker, Sascha O.
17
Blunch, Niels-Hugo
14
A'Hearn, Brian
12
Cinnirella, Francesco
11
Crayen, Dorothee
11
Vignoles, Anna
11
Denny, Kevin
10
Viswanathan, Madhu
10
Antoni, Manfred
9
Heineck, Guido
9
Lee, Travis
9
McNally, Sandra
9
Riddell, William Craig
8
Verner, Dorte
8
Baliamoune-Lutz, Mina
7
Cappelli, Gabriele
7
Chiswick, Barry R.
7
Delfino, Alexia
7
Green, David A.
7
Loeb, Susanna
7
Lusardi, Annamaria
7
Miller, Paul W.
7
Nuvolari, Alessandro
7
Chaudhary, Latika
6
Kinne, Lavinia
6
Narayan, Ambar
6
Ohinata, Asako
6
Ravallion, Martin
6
Viarengo, Martina
6
Woessmann, Ludger
6
Atal, Vidya
5
Boppart, Timo
5
Burks, Stephen V.
5
Ciccarelli, Carlo
5
Coulon, Augustin de
5
Falkinger, Josef
5
Fazzio, Ila
5
Garcia-Retamero, Rocio
5
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
3
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->