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Search: subject_exact:"OTC pharmaceuticals"
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OTC pharmaceuticals
29
Rezeptfreies Arzneimittel
29
Deutschland
8
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8
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7
Pharmaceutical industry
7
Pharmaceuticals
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Huh, Jisu
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Bridging the gap between advertising academia and practice
1
CSR und Brand Management : Marken nachhaltig führen
1
Economics of competition
1
Economie et statistique
1
Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
1
Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Inclusive innovation for sustainable development : theory and practice
1
Indian pharmaceutical industry : strategies and challenges in formulations marketing
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of Indian culture and business management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
New technology-based firms in the new millennium ; Vol. 11
1
Papeles de economía española
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Recent developments in antitrust : theory and evidence
1
Scanner data and price indexes
1
Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
1
Wirtschaftspolitische Blätter
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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1
40 años del autocuidado en España : un sector consolidado y emergente
Pey, Jaume
- In:
Papeles de economía española
160
(
2019
),
pp. 204-206
Persistent link: https://www.econbiz.de/10012111432
Saved in:
2
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
Investing in durable assets to achieve superior performance : restoring Tiger Balm's roar
Pangarkar, Nitin
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
2
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011437288
Saved in:
4
GSK in Africa : an inclusive strategy case study for low-income market segments
Ismail, Tashmia
;
Powell, Philip T.
- In:
Inclusive innovation for sustainable development : …
,
(pp. 129-147)
.
2016
Persistent link: https://www.econbiz.de/10011545088
Saved in:
5
Acquisition of knowledge in networking for internationalisation
Bell, Valerie A.
;
Cooper, Sarah
-
2015
Persistent link: https://www.econbiz.de/10011391942
Saved in:
6
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
7
Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael
;
Pichler, Eva
- In:
Wirtschaftspolitische Blätter
62
(
2015
)
3
,
pp. 499-519
Persistent link: https://www.econbiz.de/10011446954
Saved in:
8
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
9
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
10
Salus : Naturarzneimittel-Hersteller zwischen Tradition und Moderne
Greither, Otto
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 153-165)
.
2014
Persistent link: https://www.econbiz.de/10010394014
Saved in:
11
The market for self-medication in Austria : the competition economist's point of view
Boeheim, Michael H.
;
Pichler, Eva
- In:
Economics of competition
,
(pp. 19-32)
.
2013
Persistent link: https://www.econbiz.de/10009754997
Saved in:
12
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
13
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
14
Market-Access : Hürdenlauf auch für OTC-Produkte?
Thom, Peter Michael
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 175-188)
.
2011
Persistent link: https://www.econbiz.de/10008859751
Saved in:
15
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
16
An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev
- In:
International journal of Indian culture and business …
2
(
2009
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
Saved in:
17
The economic dynamics of antibiotic efficacy under open access
Herrmann, Markus
;
Gaudet, Gérard
- In:
Journal of environmental economics and management : …
57
(
2009
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10003849924
Saved in:
18
Der zweite Gesundheitsmarkt als notwendige Ergänzung des Ersten
Kartte, Joachim
;
Neumann, Karsten
- In:
Gesundheitswirtschaft in Deutschland : die …
,
(pp. 760-770)
.
2009
Persistent link: https://www.econbiz.de/10003813917
Saved in:
19
Preferences for enhancement pharmaceuticals: the reluctance to enhance fundamental traits
Riis, Jason
;
Simmons, Joseph P.
;
Goodwin, Geoffrey P.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 495-508
Persistent link: https://www.econbiz.de/10003768688
Saved in:
20
Consumers' attitude towards pharma OTC products
Srivastava, R. K.
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 134-143)
.
2008
Persistent link: https://www.econbiz.de/10003852096
Saved in:
21
Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers
Evans, David S.
;
Salinger, Michael A.
- In:
Recent developments in antitrust : theory and evidence
,
(pp. 91-124)
.
2007
Persistent link: https://www.econbiz.de/10003412792
Saved in:
22
Das OTC-Sortiment als Instrument der Apothekenpositionierung
Preißner, Markus
;
Heckmann, Sabrina
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10003462628
Saved in:
23
Generation 45plus : eine lebensgefühlbasierte Marktsegmentierung für den Gesundheitsmarkt
Dobbelstein, Thomas
;
Pflaum, Maximilian
;
Meier, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003525378
Saved in:
24
Die Effizienz eines Außendienstes mit Targeting steigern
Voigt, Ralf
;
Weiche, Gregor
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 172-178
Persistent link: https://www.econbiz.de/10003533361
Saved in:
25
Determinantes de la automedicación en el Perú
García Núñez, Luis J.
- In:
Economía : revista del Departamento de Economía, …
25
(
2002
),
pp. 121-163
Persistent link: https://www.econbiz.de/10002435567
Saved in:
26
The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Berndt, Ernst R.
;
Kyle, Margaret K.
;
Ling, Davina C.
- In:
Scanner data and price indexes
,
(pp. 229-267)
.
2003
Persistent link: https://www.econbiz.de/10001832900
Saved in:
27
La faiblesse de l'automédication en France
Lecomte, Thérèse
- In:
Economie et statistique
(
1998
),
pp. 101-107
Persistent link: https://www.econbiz.de/10001243439
Saved in:
28
Wettbewerbsstrategien und -erfolg im deutschen Markt für Selbstmedikation : eine empirische Analyse
Gerpott, Torsten J.
;
Breuer, Robert
- In:
Zeitschrift für Planung : ZP
9
(
1998
)
4
,
pp. 391-416
Persistent link: https://www.econbiz.de/10001373673
Saved in:
29
Restraining public health expenditure
Goisis, Gianandrea
- In:
Selected papers of the Symposium on Operations Research …
,
(pp. 398-402)
.
1997
Persistent link: https://www.econbiz.de/10001320983
Saved in:
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