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~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
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Internet marketing
15
Online-Marketing
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Search engine
15
Suchmaschine
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Theory
15
Auction theory
14
Auktionstheorie
14
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Abrams, Zoë
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Ghosh, Arpita
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Vee, Erik
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Vorobeychik, Yevgeniy
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Wortmann, Jennifer
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Even-Dar, Eyal
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Gabbard, Ryan
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
187
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
110
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
International journal of advertising : the review of marketing communications
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
54
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Psychology & marketing
48
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of hospitality marketing & management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
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1
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
3
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
4
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
5
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
Saved in:
6
Sponsored search with contexts
Even-Dar, Eyal
;
Kearns, Michael
;
Wortmann, Jennifer
- In:
Internet and network economics : third international …
,
(pp. 312-317)
.
2007
Persistent link: https://www.econbiz.de/10003648846
Saved in:
7
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
8
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
9
Adwords auctions with decreasing valuation bids
Goel, Gagan
;
Mehta, Aranyak
- In:
Internet and network economics : third international …
,
(pp. 335-340)
.
2007
Persistent link: https://www.econbiz.de/10003648902
Saved in:
10
An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget
Gonen, Rica
;
Pavlov, Elan
- In:
Internet and network economics : third international …
,
(pp. 341-346)
.
2007
Persistent link: https://www.econbiz.de/10003648915
Saved in:
11
Ad auction design and user experience
Abrams, Zoë
;
Schwarz, Michael
- In:
Internet and network economics : third international …
,
(pp. 529-534)
.
2007
Persistent link: https://www.econbiz.de/10003649704
Saved in:
12
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
13
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
14
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
15
Empirical price modeling for sponsored search
Ganchev, Kuzman
;
Kulesza, Alex
;
Tan, Jinsong
;
Gabbard, Ryan
- In:
Internet and network economics : third international …
,
(pp. 541-548)
.
2007
Persistent link: https://www.econbiz.de/10003651052
Saved in:
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