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~subject:"United States"
~subject:"Corporate Social Responsibility"
~isPartOf:"Journal of marketing theory and practice : JMTP"
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Journal of marketing theory and practice : JMTP
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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MIT sloan management review
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Business horizons
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Cases on strategic social media utilization in the nonprofit sector
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Information systems research : ISR
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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Internet advertising : theory and research
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Journal of business ethics : JOBE
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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NBER working paper series
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The Routledge companion to advertising and promotional culture
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Advertising, promotion, and new media
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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Journal of communication management : an international journal
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Journal of current issues and research in advertising : JCIRA
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Journal of fashion marketing and management
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Journal of internet commerce
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
2
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
3
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
4
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
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