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~subject:"Kommunikation"
~subject:"Relationship marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Kommunikation
Relationship marketing
Social Web
43
Social web
43
Consumer behaviour
26
Konsumentenverhalten
26
Internet marketing
18
Online-Marketing
18
Beziehungsmarketing
13
Brand management
12
Markenführung
12
Social media
10
Brand image
9
Markenimage
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
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China
5
Customer integration
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Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
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Viral marketing
5
Virales Marketing
5
Communication media
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Emotion
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Kommunikationsmedien
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Soziales Netzwerk
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Brand equity
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Markenartikel
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Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bai, Xuesong
1
Bayram, Pelin
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
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Chen, Yangyang
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Chinelato, Flavia Braga
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Ding, Zhihua
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Dwivedi, Abhishek
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Dwivedi, Yogesh Kumar
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Elrehail, Hamzah
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Eugene Cheng-xi Aw
1
Fan, Jiao
1
Gao, Lingling
1
Hao, Ruohong
1
Hong, Zhao
1
Hu, Meng
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Khan, Inayat
1
Leckie, Civilai
1
Lee, Jungwon
1
Liang, Xiaobei
1
Liu, Matthew Tingchi
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Liu, Yongdan
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Moedeen, Sajjaad
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Mou, Yupeng
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Oliveira, Alessandro Silva de
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Ooi, Keng-Boon
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Park, Cheol
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Sajtos, Laszlo
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Samarah, Tariq
1
Souki, Gustavo Quiroga
1
Sun, Zhuo
1
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1
Tan, Garry Wei-Han
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
98
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
23
Business horizons
21
SpringerLink / Bücher
21
The journal of brand management : an international journal
21
Journal of promotion management : innovations in planning and applied research
20
Technological forecasting & social change : an international journal
19
Journal of internet commerce
18
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of communication management : an international journal
17
Corporate communications : an international journal
16
Journal of marketing communications
16
The journal of services marketing
16
International journal of electronic customer relationship management : IJECRM
15
Journal of marketing
15
Journal of service management
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Tourism management : research, policies, practice
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of hospitality marketing & management
12
Research
12
The journal of business & industrial marketing
12
Springer eBook Collection
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
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ECONIS (ZBW)
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
8
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
11
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
12
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
13
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling
;
Bai, Xuesong
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Saved in:
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