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isPartOf:"Harvard business review : HBR"
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Internet marketing
11
Online-Marketing
11
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3
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Bertini, Marco
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Gregoire, Kent
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Harvard business review : HBR
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
11
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1
What's the value of a like?
John, Leslie K.
;
Mochon, Daniel
;
Emrich, Oliver
; …
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011685728
Saved in:
2
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
4
How to profit from "lean advertising"
Teixeira, Thales
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009773918
Saved in:
5
For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
Saved in:
6
The new science of viral ads
Teixeira, Thales
- In:
Harvard business review : HBR
90
(
2012
)
3
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009510035
Saved in:
7
To keep your customers, keep it simple
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 108-114
Persistent link: https://www.econbiz.de/10009549315
Saved in:
8
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
Saved in:
9
Tweet me, friend me, make me buy
Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
Saved in:
10
What's your social media strategy?
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
Saved in:
11
The one thing you must get right when building a brand
Barwise, Patrick
;
Meehan, Sean A.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
Saved in:
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