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~language:"eng"
~subject:"Digitale Plattform"
~isPartOf:"Journal of marketing"
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Digitale Plattform
Online retailing
29
Online-Handel
29
Consumer behaviour
20
Konsumentenverhalten
20
E-commerce
12
Electronic Commerce
12
Einzelhandel
9
Retail trade
9
Internet marketing
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Online-Marketing
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Social Web
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Social web
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e-commerce
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Viral marketing
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Virales Marketing
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online retailing
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Beziehungsmarketing
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Digital platform
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Relationship marketing
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Website
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word of mouth
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Aesthetics
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Book trade
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Brand management
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Buchhandel
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Distribution channel
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Emotion
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Markenführung
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Vertriebsweg
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online retail
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online shopping
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relationship marketing
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retailing
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Ästhetik
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Advertising
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Analysis of variance
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Bei, Zhiling
1
Benoit, Sabine
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Bove, Liliana
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Gielens, Katrijn
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Grewal, Dhruv
1
Herhausen, Dennis
1
Ludwig, Stephan
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Luo, Lan
1
Ruyter, Ko de
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Journal of marketing
Transportation research / E : an international journal
17
Information systems research : ISR
14
International journal of production economics
14
Journal of retailing and consumer services
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Electronic commerce research
9
NBER working paper series
9
Marketing science
8
Discussion papers / CEPR
7
European journal of operational research : EJOR
7
Journal of management information systems : JMIS
7
Manufacturing & service operations management : M & SOM
7
International journal of industrial organization
6
Journal of business research : JBR
6
Management information systems : mis quarterly
6
Technological forecasting & social change : an international journal
6
Journal of organizational computing and electronic commerce
5
Omega : the international journal of management science
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of electronic commerce research : JECR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
NET Institute Working Paper
4
Tourism management : research, policies, practice
4
Discussion paper series / Philippine Institute for Development Studies
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Information systems and e-business management : ISeB
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of hospitality management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global information management
3
Journal of internet commerce
3
MIS quarterly
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Business horizons
2
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ECONIS (ZBW)
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
3
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
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