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~subject:"Online-Marketing"
~subject:"Corporate culture"
~person:"Laroche, Michel"
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Online-Marketing
Corporate culture
Online retailing
12
Online-Handel
12
Consumer behaviour
10
Konsumentenverhalten
10
Website
8
Internet marketing
4
Beziehungsmarketing
3
Emotion
3
Relationship marketing
3
Brand
2
Brand image
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Cultural identity
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Event marketing
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Event-Marketing
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Intangibility
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Kulturelle Identität
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Kundenzufriedenheit
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Markenartikel
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Markenimage
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Meinung
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Opinion
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e-retailer
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experiential values
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Animated images
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Arousal
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Assistive intent
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Atmospherics
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Bibliometrics
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Brand familarity
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Laroche, Michel
Kollmann, Tobias
11
Law, Chun Hung Roberts
11
Lambrecht, Anja
8
Tan, Yong
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Holsing, Christian
6
Li, Hengyun
6
Loginova, Oksana
6
Olbrich, Rainer
6
Qiu, Liangfei
6
Viswanathan, Siva
6
Barrio-García, Salvador del
5
Duan, Wenjing
5
Ghose, Anindya
5
Goldfarb, Avi
5
Guo, Xiaolong
5
Holland, Heinrich
5
Kim, Jong Min
5
Rita, Paulo
5
Schultz, Carsten D.
5
Wu, Luorong
5
Ba, Sulin
4
Bourreau, Marc
4
Bradley, Graham L.
4
Dens, Nathalie
4
Duch-Brown, Néstor
4
Fan, Weiguo
4
Flavián Blanco, Carlos
4
Kumar, Vikas
4
Liu, Xianwei
4
Lobel Trong Thuy Tran
4
Long, Fei
4
Lu, Xianghua
4
Manenti, Fabio M.
4
Mazaheri, Ebrahim
4
Pan, Bing
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
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International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
The service industries journal
1
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ECONIS (ZBW)
5
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1
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
2
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
3
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
4
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
5
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
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