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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Social Web"
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67
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67
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International journal of retail & distribution management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
56
Journal of retailing and consumer services
55
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Electronic commerce research
31
Technological forecasting & social change : an international journal
29
International journal of business information systems : IJBIS
23
International journal of electronic marketing and retailing : IJEMR
23
SpringerLink / Bücher
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International journal of electronic commerce : IJEC
21
International journal of hospitality management
21
Journal of electronic commerce research : JECR
20
Journal of internet commerce
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International journal of internet marketing and advertising : IJIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Springer eBook Collection
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of contemporary hospitality management
13
Journal of open innovation : technology, market, and complexity
13
Electronic commerce research and applications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of travel and tourism marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic business
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Journal of marketing
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Internet policy review : journal on internet regulation
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
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Premier reference source
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
9
Electronic markets : the international journal on networked business
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Springer Proceedings in Business and Economics
9
International journal of consumer studies
8
International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
6
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi
;
Geiger, Susi
;
Vize, Róisín
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
Saved in:
9
B2B SME management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
10
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
11
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
12
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
13
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
14
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
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