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~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
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Internet marketing
15
Online-Marketing
15
Search engine
15
Suchmaschine
15
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15
Theory
15
Auction theory
14
Auktionstheorie
14
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4
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Abrams, Zoë
4
Ghosh, Arpita
3
Vee, Erik
2
Vorobeychik, Yevgeniy
2
Wortmann, Jennifer
2
Even-Dar, Eyal
1
Gabbard, Ryan
1
Ganchev, Kuzman
1
Goel, Gagan
1
Gonen, Rica
1
Gunadhi, Himawan
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Kearns, Michael
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Kulesza, Alex
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Langford, John
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Li, Lihong
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Liang, Li
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Mahdian, Mohammad
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Mehta, Aranyak
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Muthukrishnan, S.
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Nazerzadeh, Hamid
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Pavlov, Elan
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Pál, Martin
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Qi, Qi
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Reeves, Daniel M.
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Rezaei, Behnam A.
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Roychowdhury, Vwani P.
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Schwarz, Michael
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Singh, Sudhir Kumar
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Sundararajan, Mukund
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Svitkina, Zoya
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
51
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
15
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15
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1
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
3
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
4
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
5
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
Saved in:
6
Sponsored search with contexts
Even-Dar, Eyal
;
Kearns, Michael
;
Wortmann, Jennifer
- In:
Internet and network economics : third international …
,
(pp. 312-317)
.
2007
Persistent link: https://www.econbiz.de/10003648846
Saved in:
7
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
8
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
9
Adwords auctions with decreasing valuation bids
Goel, Gagan
;
Mehta, Aranyak
- In:
Internet and network economics : third international …
,
(pp. 335-340)
.
2007
Persistent link: https://www.econbiz.de/10003648902
Saved in:
10
An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget
Gonen, Rica
;
Pavlov, Elan
- In:
Internet and network economics : third international …
,
(pp. 341-346)
.
2007
Persistent link: https://www.econbiz.de/10003648915
Saved in:
11
Ad auction design and user experience
Abrams, Zoë
;
Schwarz, Michael
- In:
Internet and network economics : third international …
,
(pp. 529-534)
.
2007
Persistent link: https://www.econbiz.de/10003649704
Saved in:
12
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
13
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
14
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
15
Empirical price modeling for sponsored search
Ganchev, Kuzman
;
Kulesza, Alex
;
Tan, Jinsong
;
Gabbard, Ryan
- In:
Internet and network economics : third international …
,
(pp. 541-548)
.
2007
Persistent link: https://www.econbiz.de/10003651052
Saved in:
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