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~person:"Gerstmeier, Eva"
~person:"Bigné Alcañiz, J. Enrique"
~isPartOf:"Journal of business research : JBR"
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Internet marketing
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Gerstmeier, Eva
Bigné Alcañiz, J. Enrique
Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Dwivedi, Yogesh Kumar
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Kim, Juran
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Journal of business research : JBR
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business research quarterly : BRQ
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Customer engagement : contemporary issues and challenges
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of destination marketing & management
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Journal of electronic commerce research : JECR
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Leitfaden Online-Marketing ; [Bd. 1]
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Psychology & marketing
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Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
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1
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
2
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
3
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
4
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
Saved in:
5
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
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