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~type_genre:"Article in journal"
~subject:"Viral marketing"
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Viral marketing
Online-Marketing
7,472
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7,469
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3,945
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3,423
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Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Tourism management : research, policies, practice
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Journal of management information systems : JMIS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
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13
The journal of product & brand management
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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European journal of marketing : EJM
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International journal of consumer studies
10
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ECONIS (ZBW)
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1351
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
1352
The trustworthiness of online channels for experience- and goal-directed search tasks
Dickinger, Astrid
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 378-391
Persistent link: https://www.econbiz.de/10009247558
Saved in:
1353
Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
280
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
Saved in:
1354
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
1355
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
1356
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
1357
Understanding Chinese users' preference for domestic over foreign internet services
Oh, Lih-bin
;
Zhang, Yao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 227-243
Persistent link: https://www.econbiz.de/10003995594
Saved in:
1358
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
Saved in:
1359
Regulating online buzz marketing : untangling a web of deceit
Sprague, Robert
;
Wells, Mary Ellen
- In:
American business law journal : the official …
47
(
2010
)
3
,
pp. 415-454
Persistent link: https://www.econbiz.de/10008650454
Saved in:
1360
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
1361
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
1362
A multidimensional framework of web browsers' trust and distrust of banner advertisements
Bunker, Matthew P.
;
Bartholomew, Darrell E.
- In:
International journal of business information systems : …
5
(
2010
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10003920955
Saved in:
1363
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
1364
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin
;
Hitt, Lorin M.
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Saved in:
1365
Consumer-generated versus marketer-generated websites in consumer decision making
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10003970884
Saved in:
1366
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
1367
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
1368
Information direction, website reputation and eWOM effect : a moderating role of product type
Park, Cheol
;
Lee, Thae Min
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 61-67
Persistent link: https://www.econbiz.de/10003915829
Saved in:
1369
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
1370
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
1371
Networking erreicht die Marketingabteilung
Hahn, Thorsten
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 363-374
Persistent link: https://www.econbiz.de/10003818391
Saved in:
1372
Sequential bias in online product reviews
Kapoor, Gaurav
;
Piramuthu, Selwyn
- In:
Journal of organizational computing and electronic commerce
19
(
2009
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10003845384
Saved in:
1373
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
1374
Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van
;
Radipere, Simon
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
Saved in:
1375
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
1376
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Saved in:
1377
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
1378
Determinanten des Weiterempfehlens im viralen Marketing
Mau, Gunnar
;
Schulz, Sebastian
;
Silberer, Günter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10003719844
Saved in:
1379
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
1380
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
1381
Customer reviews of hotel experiences through consumer generated media (CGM)
Jeong, Miyoung
;
Jeon, Myunghee Mindy
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10003766548
Saved in:
1382
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
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