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~isPartOf:"Journal of advertising research"
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Journal of advertising research
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Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
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2
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
3
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
4
The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald
;
Wai, King Ting
;
Cheung, Wing Yi
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10009548149
Saved in:
5
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
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