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Computerspiel
21
Video game
21
Consumer behaviour
9
Konsumentenverhalten
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Social web
6
Game theory
4
Gamification
4
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Allal-Chérif, Oihab
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Sreejesh, S.
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Abrate, Graziano
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Journal of business research : JBR
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
Springer eBook Collection
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Innovatives Markenmanagement
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Psychology & marketing
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
2
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ECONIS (ZBW)
21
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1
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
2
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
3
Serious games for managers : creating cognitive, financial, technological, social, and emotional value in in-service training
Allal-Chérif, Oihab
;
Lombardo, Evelyne
;
Jaotombo, Franck
- In:
Journal of business research : JBR
146
(
2022
),
pp. 166-175
Persistent link: https://www.econbiz.de/10013271387
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
6
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
7
Insight or ignorance : how collaborative history in a workgroup fits with project type to shape performance
Parker, Owen N.
;
Mui, Rachel
;
Bhawe, Nachiket
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 154-167
Persistent link: https://www.econbiz.de/10013493968
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
10
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
11
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
12
Developing a gamified mobile application to encourage sustainable energy use in the office
Oppong-Tawiah, Divinus
;
Webster, Jane
;
Staples, Sandy
; …
- In:
Journal of business research : JBR
106
(
2020
),
pp. 388-405
Persistent link: https://www.econbiz.de/10012158384
Saved in:
13
Spillover effect in promotion : evidence from video game publishers and eSports tournaments
Parshakov, Petr
;
Naidenova, Iuliia
;
Barajas, Angel
- In:
Journal of business research : JBR
118
(
2020
),
pp. 262-270
Persistent link: https://www.econbiz.de/10012288596
Saved in:
14
Innotin game supporting collective creativity in innovation activities
Parjanen, Satu
;
Hyypiä, Mirva
- In:
Journal of business research : JBR
96
(
2019
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011980628
Saved in:
15
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
16
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
17
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
18
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
19
From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto
;
Li, Feng
;
Fernandes, Kiran
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
Saved in:
20
Using serious games to manage knowledge : the SECI model perspective
Allal-Chérif, Oihab
;
Maklouf, Mohamed
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011450303
Saved in:
21
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
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