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person:"Hang, Haiming"
~person:"Waiguny, Martin K. J."
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Hang, Haiming
Waiguny, Martin K. J.
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Zackariasson, Peter
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
6
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6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
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Rubtcova, Mariia
6
Scholz, Tobias M.
6
Teipen, Christina
6
Breuer, Markus
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
5
Ghosh, Tathagata
5
Gretz, Richard T.
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Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurial venturing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Waiguny, Martin K. J.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 173-186)
.
2013
Persistent link: https://www.econbiz.de/10009773037
Saved in:
4
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
5
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
6
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
7
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
8
Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming
;
Auty, Susan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
Saved in:
9
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
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