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Bender, Thomas
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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ECONIS (ZBW)
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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
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2
Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin
;
Zaichkowsky, Judith Lynne
;
Neuhaus, Carolin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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