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~person:"Waiguny, Martin K. J."
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Search: subject_exact:"Personal computer game"
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Computerspiel
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Waiguny, Martin K. J.
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
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Cox, Joe
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Engelstätter, Benjamin
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Vashisht, Devika
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Wagner, Gert G.
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Zackariasson, Peter
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Argentesi, Elena
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Bell, Mark W.
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Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Kolb, Albert
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Müller-Lietzkow, Jörg
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Pavenkov, Oleg
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Breuer, Markus
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Buijzen, Moniek
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Cauberghe, Verolien
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Breaking new ground in theory and practice
1
International journal of entrepreneurial venturing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
6
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1
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
2
Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Waiguny, Martin K. J.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 173-186)
.
2013
Persistent link: https://www.econbiz.de/10009773037
Saved in:
3
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
4
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
5
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
6
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
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