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person:"Bleier, Alexander"
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Bleier, Alexander
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Customer engagement marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Customer engagement through personalization and customization
Bleier, Alexander
;
De Keyser, Arne
;
Verleye, Katrien
- In:
Customer engagement marketing
,
(pp. 75-94)
.
2018
Persistent link: https://www.econbiz.de/10011739844
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2
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
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3
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
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4
Essays on personalized online advertising
Bleier, Alexander
-
2014
Persistent link: https://www.econbiz.de/10010391856
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