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isPartOf:"The journal of brand management : an international journal"
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HR marketing
11
Personalmarketing
11
Brand management
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Markenführung
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Brand image
4
Corporate reputation
4
Firmenimage
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Markenimage
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employer attractiveness
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Communication as constitutive of brands
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Burmann, Christoph
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Chiba, Manoj
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Dominicis, Stefano de
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The journal of brand management : an international journal
SpringerLink / Bücher
44
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Human resource management
15
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
essentials
10
European journal of marketing : EJM
9
The international journal of human resource management
9
BestMasters
8
Business horizons
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
Research
8
The journal of product & brand management
8
Employer branding for competitive advantage : models and implementation strategies
7
European management journal
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business and psychology
7
Journal of business research : JBR
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Administrative Sciences : open access journal
6
Global business review
6
International journal of selection and assessment
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
Innovations and challenges in human resource management for HR4.0
5
International journal of hospitality management
5
International journal of organizational analysis
5
Journal of vocational behavior
5
Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen
5
The IUP journal of brand management : IJBRM
5
Academy of Management journal : AMJ
4
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ECONIS (ZBW)
11
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1
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
2
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
3
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
4
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
5
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
6
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino
;
Dominicis, Stefano de
;
Liiia, Laura
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
Saved in:
7
The war for talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Elving, Wim J. L.
;
Westhoff, Jorinde J. C.
;
Meeusen, Kalta
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 355-373
Persistent link: https://www.econbiz.de/10009741815
Saved in:
8
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
9
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
Saved in:
10
Employer branding and market segmentation
Moroko, Lara
;
Uncles, Mark D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003930095
Saved in:
11
Customer experience, organisational culture and the employer brand
Mosley, Richard
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 123-134
Persistent link: https://www.econbiz.de/10003611595
Saved in:
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