//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Pharmaceutical industry"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Pharmaceutical industry
65
Pharmaindustrie
65
Arzneimittel
36
Pharmaceuticals
36
Arzneimittelmarkt
14
Pharmaceutical market
14
Advertising effects
10
Werbewirkung
10
USA
9
United States
9
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Physicians
7
Werbung
7
Ärzte
7
Generic drugs
6
Generika
6
India
6
Indien
6
Lieferkette
6
Supply chain
6
Brand
5
Markenartikel
5
Pharmaceutical marketing
5
Direct marketing
4
Direktmarketing
4
Industrial research
4
Industrieforschung
4
Innovation
4
Pharmacology
4
Pharmakologie
4
Beziehungsmarketing
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Markenführung
3
Market entry
3
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
63
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
65
Author
All
Mukherjee, Avinandan
3
Banerjee, Asok Kumar
2
Datta, Saroj Kumar
2
Iacocca, Kathleen
2
Jambulingam, Thanigavelan
2
Mehralian, Gholamhossein
2
Sanyal, Shamindra Nath
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Ahmad, Niaz
1
Alkhateeb, Fadi M.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Banerjee, Saikat
1
Bayazidi, Yahya
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
Calantone, Roger J.
1
Carruthers, Janet
1
Carter, Franklin J.
1
Cavusgil, Erin
1
Cohen, Joshua
1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
1
Dash, Sampada Kumar
1
Delbaere, Majorie
1
Deligonul, Z. Seyda
1
Doucette, William R.
1
Drevs, Florian
1
Emmett, Dennis
1
Farahmand, Parna
1
Fein, Adam J.
1
Finney, Zachary
1
Fitzgerald, M. Paula
1
more ...
less ...
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
112
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
International journal of technology management : IJTM
30
Health marketing quarterly
29
Health economics
28
Industrial and corporate change
28
Europäische Hochschulschriften / 5
27
PharmacoEconomics
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
International journal of industrial organization
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
R & D management
18
Journal of business research : JBR
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
International journal of production economics
15
Research paper
15
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Working Papers / eSocialSciences
14
Academy of Management journal : AMJ
13
European journal of operational research : EJOR
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
50
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
3
Impact of product originality and supply chain structure on market share in the pharmaceutical industry
Göllü, Emre
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10011705022
Saved in:
4
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
5
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
6
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
7
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
8
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
9
The impact of pharmaceutical industry salesperson regulations, guidance statements, and laws on their sales behaviours : a taxonomy with managerial insights
Riggs, John F.
;
Widmier, Scott
;
Plank, Richard E.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 161-191
Persistent link: https://www.econbiz.de/10011591739
Saved in:
10
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
11
Measuring service quality in pharmaceutical supply chain : distributor's perspective
Parmata, Uma Maheswari Devi
;
Sankara Rao B.
;
Rajashekhar B.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 258-284
Persistent link: https://www.econbiz.de/10011620450
Saved in:
12
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
13
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
14
Developing a model for an agile supply chain in pharmaceutical industry
Mehralian, Gholamhossein
;
Zarenezhad, Forouzandeh
; …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10011302259
Saved in:
15
Trade performance and revealed comparative advantage of Indian pharmaceutical industry in new IPR regime
Nauriyal, Varun Mahajan D. K.
;
Singh, S. P.
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011302262
Saved in:
16
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
17
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
18
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
19
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
20
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
21
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
22
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
23
Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
Saved in:
24
Building regulatory capabilities for pharmaceutical firms' internationalization
Yadav, Sudhir
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10009752650
Saved in:
25
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
26
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
27
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
28
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
29
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
30
The effects of unethical conduct of pharmaceutical companies on consumer behavior : empirical evidence from Germany
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
;
Drevs, Florian
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10009568655
Saved in:
31
Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives : comparative perspectives of trainers and trainees
Iqbal, Muhammad Zahid
;
Malik, Shahab Alam
;
Khan, Rashid …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009553787
Saved in:
32
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
Saved in:
33
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
34
Research on management issues in the pharmaceutical industry : a literature review
Narayana, Sushmita
;
Pati, Rupesh Kumar
;
Vrat, Prem
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 351-375
Persistent link: https://www.econbiz.de/10009699655
Saved in:
35
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Wasuja, Sachin
;
Sagar, Mahim
;
Sushil
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 310-335
Persistent link: https://www.econbiz.de/10009699710
Saved in:
36
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
Saved in:
37
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
38
Prescription drug request and denial
Lee, Doohee
;
Emmett, Dennis
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 200-214
Persistent link: https://www.econbiz.de/10009630756
Saved in:
39
Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
Kim, Hyojin
;
Lee, Chunsik
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10009553959
Saved in:
40
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
41
Health expenditure efficiency : implications for pharmaceutical marketing
Hilsenrath, Peter E.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 118-134
Persistent link: https://www.econbiz.de/10009241538
Saved in:
42
The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009241541
Saved in:
43
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin
;
Deligonul, Z. Seyda
;
Calantone, Roger J.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Saved in:
44
Prescription loyalty behavior of physicians : an empirical study in India
Waheed, Kareem Abdul
;
Jaleel, Mohammad
;
Laeequddin, Mohammed
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10009412207
Saved in:
45
Drug prescription practices in Brazil : a structural equation model
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Maehler, …
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 262-278
Persistent link: https://www.econbiz.de/10009412210
Saved in:
46
Strategic networks and the institutional enviroment : a case study of Pharma Industry Finland ( PIF )
Järvensivu, Timo
;
Lukkari, Pirjo
;
Järvensivu, Paavo
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10008667683
Saved in:
47
Category captain management: an idea whose time has come in the pharmaceutical industry?
Trombetta, Bill
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10003993861
Saved in:
48
The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople : a UK perspective
Pettijohn, Charles E.
;
Rozell, Elizabeth J.
;
Newman, …
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008653391
Saved in:
49
Development of a service quality scale for pharmaceutical supply chains
Ahmad, Niaz
;
Awan, Muhammad Usman
;
Raouf, Abdul
; …
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10003929670
Saved in:
50
"Pressure point" on pharmaceutical industry executives : what lies ahead?
Glass, Harold E.
;
Poli, Laurence G.
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10003929679
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->