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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Byon, Kevin K."
~person:"Yim, Brian H."
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
2
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
3
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin
;
Zeng, Ting-ting
;
Yim, Brian H.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
Saved in:
4
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
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