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subject:"Wahrnehmung"
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Search: subject_exact:"Plakatwerbung"
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Wahrnehmung
Außenwerbung
65
Outdoor advertising
65
Advertising effects
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17
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14
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outdoor advertising
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billboards
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Klerkx, Mandy
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Meurs, Lex van
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Almer, Alexander
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Baack, Daniel W.
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Döbelt, Susen
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Heideker, Silvia
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Lough, Nancy
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Pervasive advertising
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
6
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Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
105
(
2016
)
5
,
pp. 549-561
Persistent link: https://www.econbiz.de/10011666631
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2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
3
Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
Saved in:
4
Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Maxwell, Heather
;
Lough, Nancy
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 188-198
Persistent link: https://www.econbiz.de/10003940612
Saved in:
5
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
6
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
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