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subject:"Marketing theory"
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Marketing theory
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Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 160-211)
.
2018
Persistent link: https://www.econbiz.de/10011926747
Saved in:
2
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
Saved in:
3
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
4
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
5
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
6
Mediterranean marketing and southern thinking : retrospects and prospects
Carù, Antonella
;
Cova, Bernard
;
Dalli, Daniele
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 157-163
Persistent link: https://www.econbiz.de/10010385308
Saved in:
7
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
8
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
9
Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 773-824
Persistent link: https://www.econbiz.de/10008664038
Saved in:
10
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
11
Marketing and critique : prospects and problems
Morgan, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003832312
Saved in:
12
Past postmodernism?
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 301-310)
.
2008
Persistent link: https://www.econbiz.de/10003674424
Saved in:
13
Marketing and critique: prospects and problems
Morgan, Glenn
- In:
Studying management critically
,
(pp. 111-131)
.
2003
Persistent link: https://www.econbiz.de/10001937880
Saved in:
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