Jarmatz, Martin - 2018 - 1st edition
Pricing is the number one driver of profitability (Hinterhuber, 2004) and deserves greater attention from practitioners and academics (Kienzler & Kowalkowski, 2017; LaPlaca, 1997; Liozu, 2015). Research on pricing processes in business-to-business contexts is still underdeveloped (Leone, Robinson,...