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Search: subject_exact:"Preisstrategie"
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Preismanagement
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Harvard business review on pricing
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Marketing-mix strategies - distribution strategy and pricing strategy
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International marketing ; Vol. 2
4
Legends in marketing
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ECONIS (ZBW)
21
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1
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
2
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
3
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
4
Industrial pricing : theory and managerial practice
Noble, Peter M.
;
Gruca, Thomas S.
-
2009
Persistent link: https://www.econbiz.de/10003836518
Saved in:
5
Pricing decisions and the neoclassical theory of the firm
Lucas, M. R.
-
2009
Persistent link: https://www.econbiz.de/10003836524
Saved in:
6
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
7
Image communicated by the use of 99 endings in advertised prices
Schindler, Robert M.
;
Kibarian, Thomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836531
Saved in:
8
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
9
Successful new product pricing practices : a contingency approach
Ingenbleek, Paulus Theodorus Maria
;
Debruyne, Marion
; …
-
2009
Persistent link: https://www.econbiz.de/10003836587
Saved in:
10
Harvard business review on pricing
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003730861
Saved in:
11
Economics and insurance markets
2008
Persistent link: https://www.econbiz.de/10003763320
Saved in:
12
How do you know when the price is right?
Dolan, Robert J.
- In:
Harvard business review on pricing
,
(pp. 1-25)
.
2008
Persistent link: https://www.econbiz.de/10003780916
Saved in:
13
Pricing and the psychology of consumption
Gourville, John
;
Soman, Dilip
- In:
Harvard business review on pricing
,
(pp. 27-43)
.
2008
Persistent link: https://www.econbiz.de/10003780919
Saved in:
14
Managing price, gaining profit
Marn, Michael V.
;
Rosiello, Robert L.
- In:
Harvard business review on pricing
,
(pp. 45-73)
.
2008
Persistent link: https://www.econbiz.de/10003780921
Saved in:
15
Pricing policies for new products
Dean, Joel
- In:
Harvard business review on pricing
,
(pp. 101-131)
.
2008
Persistent link: https://www.econbiz.de/10003780932
Saved in:
16
Sigma pricing
Sodhi, Manmohan S.
;
Sodhi, Navdeep S.
- In:
Harvard business review on pricing
,
(pp. 133-153)
.
2008
Persistent link: https://www.econbiz.de/10003780934
Saved in:
17
Price smarter on the Net
Baker, Walter
;
Marn, Michael V.
;
Zawada, Craig
- In:
Harvard business review on pricing
,
(pp. 155-170)
.
2008
Persistent link: https://www.econbiz.de/10003780946
Saved in:
18
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
Saved in:
19
Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions
Clark, Terry
;
Kotabe, Masaaki
;
Rajaratnam, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003656478
Saved in:
20
The value of pricing control in export channels : a governance perspective
Myers, Matthew B.
;
Harvey, Michael G.
-
2008
Persistent link: https://www.econbiz.de/10003656485
Saved in:
21
Factors influencing the degree of international pricing strategy standardization of multinational corporations
Theodosiou, Marios
;
Katsikeas, Constantine S.
-
2008
Persistent link: https://www.econbiz.de/10003656492
Saved in:
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