//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Luxury goods
28
Luxusgüter
28
Consumer behaviour
25
Konsumentenverhalten
25
Markenführung
8
Brand image
7
Markenimage
7
Brand
6
Markenartikel
6
Fashion
4
Mode
4
Brand extension
3
Markentransfer
3
USA
3
United States
3
luxury brands
3
Beziehungsmarketing
2
Jugendliche
2
Product counterfeiting
2
Produktpiraterie
2
Relationship marketing
2
Signalling
2
Social status
2
Sozialer Status
2
Youth
2
brand loyalty
2
luxury
2
luxury brand
2
scarcity
2
Advertising
1
Aesthetics
1
America
1
Amerika
1
Artificial intelligence
1
Asia
1
Asien
1
Bedürfnisse
1
Beschaffung
1
Brand loyalty
1
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Bartikowski, Boris
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Chow, Cheris W. C.
1
Fastoso, Fernando
1
Gilal, Faheem Gul
1
Kim, Sukhyun
1
Kwon, Ohbyung
1
Luk, Chung-leung
1
Park, Kiwan
1
Paul, Justin
1
Pham, Mélanie
1
Rompay, Thomas J. L. van
1
Shahid, Shadma
1
Shrum, L. J.
1
Sohn, Kwonsang
1
Sung, Eunyoung
1
Tanja-Dijkstra, Karin
1
Valette-Florence, Pierre
1
Vigneron, Franck
1
Vries, Peter W. de
1
Wang, Siqi
1
Wang, Xuehua
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
74
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
29
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
14
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
SpringerLink / Bücher
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
Business horizons
3
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
4
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
5
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
6
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
7
Does service employee arrogance discourage sales of luxury brands in emerging economies?
Wang, Xuehua
;
Chow, Cheris W. C.
;
Luk, Chung-leung
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 918-933
Persistent link: https://www.econbiz.de/10010198486
Saved in:
8
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->