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type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~subject:"Marketingmanagement"
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Global marketing strategies for the promotion of luxury goods
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Emerging research on Islamic marketing and tourism in the global economy
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Fashion branding and communication : core strategies of European luxury brands
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Proceedings of the 5th International Conference on Economic Management and Green Development
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Sustainable Luxury : An International Perspective
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
3
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
4
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
5
How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman
;
Gouriou, Lucile Arsov
; …
- In:
Competitive drivers for improving future business …
,
(pp. 83-113)
.
2021
Persistent link: https://www.econbiz.de/10012533579
Saved in:
6
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
7
Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities
Colella, Giuseppe
;
Amatulli, Cesare
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 112-129)
.
2021
Persistent link: https://www.econbiz.de/10012816047
Saved in:
8
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
-
2021
Persistent link: https://www.econbiz.de/10013283738
Saved in:
9
"In Luxury Brands verliebt man sich"
Meister, Sabine
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 121-125)
.
2018
Persistent link: https://www.econbiz.de/10012025129
Saved in:
10
Fashion-PR - Besonderheiten in der Kommunikation von Luxusmodemarken
Schulz, Lisa
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 177-196)
.
2018
Persistent link: https://www.econbiz.de/10012025162
Saved in:
11
Ästhetik als Erfolgsfaktor im Kommunikationsmanagement - nicht nur für Luxus-Modemarken
Lies, Jan
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 197-211)
.
2018
Persistent link: https://www.econbiz.de/10012025166
Saved in:
12
Die Kunst der Verknappung : Kommunikationsstrategien für Luxusmarken
Kastner, Sonja
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 233-250)
.
2018
Persistent link: https://www.econbiz.de/10012025168
Saved in:
13
Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
Saved in:
14
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
Saved in:
15
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
16
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
Saved in:
17
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
Saved in:
18
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
19
Superfluous or moderation? : the effect of religious value on conspicuous consumption behavior for luxury products
Norhayati Zakaria
;
Wan Nurisma Ayu Wan Ismail
;
Asmat …
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 1-18)
.
2015
Persistent link: https://www.econbiz.de/10010417099
Saved in:
20
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
21
Challenges and marketing strategies of luxury goods in emerging countries : a study of Chinese consumers
Sandra, Saidi
;
Mohiuddin, Muhammad
;
Su, Zhan
; …
- In:
Building businesses in emerging and developing …
,
(pp. 233-255)
.
2014
Persistent link: https://www.econbiz.de/10010351017
Saved in:
22
The hedonistic consumption of luxury and iconic wines
Williams, Alistair
;
Atwal, Glyn
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 379-393)
.
2013
Persistent link: https://www.econbiz.de/10009667666
Saved in:
23
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
24
Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 237-250)
.
2011
Persistent link: https://www.econbiz.de/10009373447
Saved in:
25
Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
Saved in:
26
The flagship store : the luxury fashion retailing perspective
Moore, Christopher M.
;
Doherty, Anne Marie
- In:
Flagship marketing : concepts and places
,
(pp. 63-73)
.
2008
Persistent link: https://www.econbiz.de/10003827356
Saved in:
27
Luxus zwischen Nachahmung und Unerreichbarkeit : eine kommunikative Annäherung and die Marketingstrategie
Viallon, Philippe
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 41-48)
.
2006
Persistent link: https://www.econbiz.de/10003387770
Saved in:
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