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~subject:"Werbepsychologie"
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Werbepsychologie
Print advertising
663
Printwerbung
658
Werbewirkung
206
Advertising effects
198
Werbung
194
Advertising
181
Anzeigenwerbung
149
Deutschland
144
Germany
121
Zeitung
108
Newspaper
106
USA
103
United States
97
Press publisher
84
Presseverlag
84
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
74
Theory
74
Zeitschrift
74
Internet marketing
66
Online-Marketing
66
Magazine
47
Bibliometrics
32
Bibliometrie
32
Preismanagement
31
Pricing strategy
31
Estimation
29
Schätzung
29
Magazine publishing
28
Zeitschriftenverlag
28
Zielgruppe
28
Comparison
27
Großbritannien
27
Vergleich
27
United Kingdom
26
Werbeplanung
26
Advertising planning
25
Frauen
24
Marketing
24
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5
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5
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4
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4
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4
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4
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English
13
German
7
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1
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Carlson, Les
2
Hopkins, Christopher D.
2
Kyrousi, Antigone G.
2
McQuarrie, Edward F.
2
Panigyrakis, George G.
2
Shanahan, Kevin J.
2
Andresen, Thomas B.
1
Chowdhury, Rafi M. M. I.
1
Crijns, Rogier
1
Delbaere, Marjorie
1
Gabrielsen, Gorm
1
Gardner, Meryl P.
1
Heath, Robert
1
Janiszewski, Chris A.
1
Jeck-Schlottmann, Gabi
1
Johnson, Timothy P.
1
Lichtlé, Marie-Christine
1
Lord, Kenneth R.
1
Munch, James M.
1
Neijens, Peter C.
1
Nguyen, Hieu P.
1
Olsen, G. Douglas
1
Phillips, Barbara J.
1
Pieters, Rik
1
Pracejus, John W.
1
Putrevu, Sanjay
1
Raymond, Mary Anne
1
Semmerling, Bettina
1
Shavitt, Sharon
1
Smit, Edith G.
1
Wedel, Michel
1
Werner, Brigitte
1
Woischwill, Branko
1
Woll, Erika
1
Zhang, Jing
1
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Journal of advertising : official publication of the American Academy of Advertising
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Journal of current issues and research in advertising : JCIRA
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København
1
Revue Gestion 2000 : management & prospective
1
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ECONIS (ZBW)
22
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22
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1
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
2
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
3
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
4
Ästhetische Zeichen und Markenpositionierung
Woischwill, Branko
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10009582370
Saved in:
5
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
6
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
7
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
8
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
9
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
10
Pour favoriser la mémorisation d'une marque, un annonceur a-t-il intérêt à utiliser des couleurs étonnantes?
Lichtlé, Marie-Christine
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003949983
Saved in:
11
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
12
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
13
Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A.
- In:
Visual marketing : from attention to action ; …
,
(pp. 277-293)
.
2008
Persistent link: https://www.econbiz.de/10009260336
Saved in:
14
Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F.
- In:
Visual marketing : from attention to action ; …
,
(pp. 91-112)
.
2008
Persistent link: https://www.econbiz.de/10009260343
Saved in:
15
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
16
Implizite Werbestrategien technisch hochwertiger Produkte in englischsprachigen, medizinischen Fachzeitschriften
Crijns, Rogier
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 253-270)
.
2006
Persistent link: https://www.econbiz.de/10003387928
Saved in:
17
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
-
1997
Persistent link: https://www.econbiz.de/10000972016
Saved in:
18
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
Saved in:
19
Strukturen der Werbung 1986 : ein auf informationstheoretischer Basis entwickeltes Verfahren der statistischen Analyse von Werbewirkung
Semmerling, Bettina
-
1989
Persistent link: https://www.econbiz.de/10000817735
Saved in:
20
Werbewirkung bei geringem Involvement
Jeck-Schlottmann, Gabi
-
1988
Persistent link: https://www.econbiz.de/10013442246
Saved in:
21
Anzeigenkontakt und Informationsüberschuss : eine empirische Untersuchung über die Determinanten des Anzeigenkontaktes in Publikumszeitschriften mit Hilfe der Blickaufzeichnung
Andresen, Thomas B.
-
1987
Persistent link: https://www.econbiz.de/10000767587
Saved in:
22
Reklame i dagblade : en analyse af opmærksomhedsm°al for annoncer i Ekstra Bladet
Gabrielsen, Gorm
Persistent link: https://www.econbiz.de/10000806784
Saved in:
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