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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Pro-environmental behaviour"
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Journal of advertising : official publication of the American Academy of Advertising
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
78
International journal of consumer studies
66
Business strategy and the environment
64
Journal of business research : JBR
57
Journal of business ethics : JOBE
51
International journal of hospitality management
47
Journal of retailing and consumer services
44
Tourism management : research, policies, practice
38
Corporate social responsibility and environmental management
26
Journal of travel and tourism marketing
24
International journal of contemporary hospitality management
21
Cleaner and responsible consumption
20
Cogent business & management
20
Psychology & marketing
19
International Journal of Energy Economics and Policy : IJEEP
18
Journal of hospitality marketing & management
18
Journal of marketing management : MM
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
16
European research studies
15
Amfiteatru economic : an economic and business research periodical
14
Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
14
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of international consumer marketing
13
Wuppertal paper
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Young consumers : insight and ideas for responsible marketers
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Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
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International journal of green economics
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Journal of economic psychology : research in economic psychology and behavioral economics
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The journal of consumer marketing
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Tourism management perspectives : TMP
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Working paper / National Bureau of Economic Research, Inc.
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Administrative Sciences : open access journal
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International journal of manpower
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Springer eBook Collection
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Wirtschaftswissenschaftliche Diskussionspapiere / V
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ECONIS (ZBW)
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1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
3
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
5
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
6
It ain't easy being green : macro, meso, and micro green advertising agendas
Fowler, Aubrey R.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 119-132
Persistent link: https://www.econbiz.de/10009762978
Saved in:
7
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
8
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
9
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
Saved in:
10
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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