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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing theory
The PDMA handbook of new product development
35
Working papers / Harvard Business School, Division of Research
10
Discussion paper / Centre for Economic Policy Research
8
Working Papers / eSocialSciences
8
NBER working paper series
7
Ovidius University Annals, Economic Sciences Series
7
Berichte aus Energie- und Umweltforschung
6
Dynamik mit Verantwortung
6
International journal of product development : IJPD
6
Romanian Statistical Review Supplement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Nachhaltig wirtschaften konkret
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
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Problems and perspectives in management : PPM ; international research journal
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
2
A dynamic model of repositioning
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10011864762
Saved in:
3
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
4
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
5
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
6
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
7
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
8
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
9
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
10
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
11
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
12
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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