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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Aesthetics"
~subject:"Creativity"
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
Creativity and innovation management
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International journal of product development : IJPD
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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California management review
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Corporate creativity : developing an innovative organization
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Journal of retailing and consumer services
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
2
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
3
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
4
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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