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~subject:"Product management"
~subject:"Marketing"
~type_genre:"Handbook"
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Product management
Marketing
Produktgestaltung
14
Product design
13
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Deutschland
4
Germany
4
Relationship marketing
4
Theorie
4
Theory
4
Innovation
3
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Produktmanagement
3
Quality management
3
Qualitätsmanagement
3
Brand image
2
Consumer behaviour
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Design
2
Environmental management
2
Fertigungsprogramm
2
Konsumentenverhalten
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Markenimage
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Master production schedule
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Produktentwicklung
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Umweltmanagement
2
Bildsprache <Informatik>
1
Business process management
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Consumer goods marketing
1
Cost management
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Developing countries
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1
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German
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Albers, Sönke
2
Akao, Yōji
1
Herrmann, Andreas
1
Hertel, Günter
1
Huber, Frank
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Virt, Wilfried
1
Wheeler, Alina
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ECONIS (ZBW)
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2018
-
Fifth edition
Persistent link: https://www.econbiz.de/10011672159
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2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
4
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
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