//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand extension"
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Experiment
Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Brand
27
Markenartikel
27
Advertising effects
14
Werbewirkung
14
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Emotion
6
Perception
5
Wahrnehmung
5
Brand loyalty
4
Markentransfer
4
Sound symbolism
4
Advertising
3
Brand name
3
Brand personality
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Measurement
3
Messung
3
Packaging
3
Perceived fit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product counterfeiting
3
Produktpiraterie
3
USA
3
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Chang, Chung-chau
1
Chang, Shin-shin
1
Dens, Nathalie
1
Devezer, Berna
1
Eggers, Fabian
1
Eggers, Felix
1
Farsky, Mario
1
Germann, Frank
1
Ghosh Chowdhury, Tilottama
1
Grewal, Rajdeep
1
Grégoire, Yany
1
Gunasti, Kunter
1
Höfer, Björn
1
John, Leslie K.
1
Johnson, Jean L.
1
Keenan, Elizabeth A.
1
Kim, Eunjin
1
Lin, Bo-chi
1
Lorth, Carina
1
Mariadoss, Babu John
1
Pelsmacker, Patrick de
1
Radighieri, Jeffrey P.
1
Ratneshwar, Srinivasan
1
Roesler, Erin
1
Ross, William T.
1
Sattler, Henrik
1
Schnittka, Oliver
1
Srivastava, Rajendra Krishan
1
Wilson, Anne V.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
29
The journal of product & brand management
18
Psychology & marketing
13
Journal of retailing and consumer services
12
The journal of brand management : an international journal
12
European journal of marketing : EJM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Innovatives Markenmanagement
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
5
The IUP journal of brand management : IJBRM
5
Australasian marketing journal
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
6
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
7
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
8
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
Saved in:
9
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->